Piracy has been much talked about but nothing concrete could have been done to curb it. The industry worst hit by piracy is movies and now the top Hollywood studios have proposed plans to take on piracy and torrent websites.
Torrent websites like The Pirate Bay, KickAss Torrents, ExtraTorrent, and Rarbg get a great a portion of their visitors for movies and TV shows that are copyright protected and are illegal to download and share. These websites host movies along with or soon after their cinematic release, causing huge losses to the studios.
Variety reports that six of the top seven Hollywood studios are all set to offer the customers the chance to watch movies at their home soon after their debut in cinema. But don’t expect this service to come cheap.
Warner Bros. is planning to go by this idea and make its movies available for video-on-demand services as soon as 17 days after their theatrical release. This a privilege that the studio will be providing with a price tag of $50.
Fox, on the other hand, wants to keep a window of 30 to 45 days between theatrical release and rental. They are planning to go with a more modest price tag of $30, though. Universal, on the other hand, doesn’t have a definite price but wants to bring the movies for home viewing within 20 days of making their way to the cinema.
Disney isn’t interested in any such arrangements of shortening the release window and currently makes rentals available 90 days after their initial release, reports Variety. It makes sense for Disney as it has Marvel Cinematic Universe, Star Wars, and a bunch of animated movies under its umbrella and they typically have a longer run in theatres.
To keep the things running smooth, the studios will have to individually come to an agreement with cinema chains as they would be worried about people abandoning the theatres in favour of rentals after the release window is shortened.
Sony is also in favour of an early release on video-on-demand services at a premium price and is in early talks to bring the service.