NASCAR Nextel Cup and Busch Series News, Views and Commentary 


ADVERTISING ON RACING JUNKY

A great way to get your business or site the traffic you want is thru the power of advertising on a NASCAR related website. NASCAR is without a doubt the fastest growing sport in the world and with it's growth comes a very wide range of fans from a very diverse age group. The Racing Junky website represents a NASCAR website that is dedicated to bringing these fans the best NASCAR coverage available on the net. These fans have proven over time that they are not only loyal to their drivers but also to the sponsors of NASCAR and NASCAR related web sites. ( See Demographics Below ).

Racing Junky has been one of the fastest growing NASCAR related sites on the web since it's beginning in 2003, recording nearly four million hits in 2005. The management at Racing Junky is committed to becoming the number one NASCAR site in the world and being the leader of the NASCAR revolution on the world wide web. What better way to advertise your business or product then on a NASCAR oriented web site and a site committed to get to the top on the web in the NASCAR racing world. Why not join us in our quest to the top as a sponsor or an advertiser and reap the rewards of the world wide net. 

Advertising rates on Racing Junky vary but are very affordable and will be placed in a manner to maximize exposure to all visitors to the Racing Junky site. Rates as shown are monthly rates.

SITE SPONSORSHIP

A site sponsor is needed for the 2006 Nextel Cup season. The main sponsorship is priced at $300.00 a month. This sponsorship would be on a month to month basis or could be for the entire Nextel Cup season. The site sponsor would have an advertising banner of their choice displayed on the top of the main page and on the top of every published page within the Racing Junky site. See the example below that is highlighted in red:

 

 

 

This sponsorship could include having the option of placing their symbol on the back round on each page also. Since it was created in 2003, the Racing Junky site has averaged nearly 4,000,000 hits on its pages and the numbers are increasing. A staff of 15 writers, create a minimum of 15 new NASCAR articles on a weekly basis. This creates additional daily exposure and advertising opportunities for our site sponsor. 

 

ASSOCIATE SPONSORSHIP

A associate site sponsor is also needed for the Racing Junky site. The associate sponsorship is priced at $150.00 a month. This sponsorship would be on a month to month basis or could be for the entire Nextel Cup season. The associate site sponsor would have an advertising banner of their choice displayed on the top left hand corner of every published page within the Racing Junky site. See the example below that is highlighted in red and indicated by the arrow:

 

This associate sponsorship would have broad exposure through out the Racing Junky site as this banner is displayed on the top of every static page within the site and also on every published article. There are a minimum of 15 new NASCAR articles displayed within the site on a weekly basis. This creates additional daily exposure and advertising opportunities for our site sponsor. 

ADDITIONAL ADVERTISING OPPORTUNITIES

Additional advertising opportunities exist on the Racing Junky site. This opportunity is priced at $100.00 a month. This sponsorship would be on a month to month basis or could be for the entire Nextel Cup season. This advertiser would have an advertising banner of their choice displayed on the middle of the main page, directly below the center news column. See the example below that is highlighted in red and indicated by the arrow:

Racing Junky Main Site Page Only :

Middle of page, below Racing Junky News: $100.00 Monthly

Additional advertising opportunities exist on the Racing Junky site. This opportunity is priced at $175.00 a month. This sponsorship would be on a month to month basis or could be for the entire Nextel Cup season. This advertiser would have an advertising banner of their choice displayed on the bottom of the main page, directly below the center Busch Series news column. See the example below that is highlighted in red and indicated by the arrow:

Bottom of page below Busch Series News: $75.00 Monthly


OTHER ADVERTISING OPPORTUNITIES

Racing Junky Main Page : Left Column
Top of Left Column, Main Page : $50.00 Monthly - $500.00 Yearly
Middle of Left Column : $50.00 Monthly - $350.00 Yearly
Bottom of Left Column : $50.00 Monthly - $350.00 Yearly


Racing Junky Daily and Weekly Article Pages:

(Most articles are posted on site for 1 Week minimum)
Middle of article: $35.00 for Duration of Post
Bottom of article: $35.00 for Duration of Post

 

DRIVER SURVIVOR CONTEST 

Top of page, middle below Racing Junky Header: $500.00 Length of Contest (2 Months)

Bottom of page, middle below Contest Entry Button: $300.00 Length of Contest (2 Months)

Racing Junky attracts thousands of hits per day on average during the contest period

and has one of the highest daily average of hits of NASCAR related sites on the net. 


For further information on advertising on Racing Junky or negotiate a rate for your advertising, 

please e-mail us at Racing Junky Advertising or Call Skip Jefferson at Racing Junky 1-704-644-8716

and we will return your call within 24 hours to answer any questions you may have.


To make payments for advertising, please choose one of the following methods of payment- Paypal using a Visa or MasterCard. Your own Pay pal account or by check or money order. Paypal is our preferred method of payment. Paypal allows us to manage online credit card purchases. Go to PayPal.com by clicking on the image link below to make your payment or sign up for your free account. Make sure you mention that you were referred by RacingJunkyPR@sbcglobal.net

Make payments with PayPal - it's fast, free and secure!


You may also send a check or a money order payable to Skip Jefferson, or cash, along with your email address to the following address :

SKIP JEFFERSON

c/o RACING JUNKY

1845 14th Avenue

Moline, Illinois 61265

( DON'T FORGET TO INCLUDE YOUR EMAIL ADDRESS!!! ):

Once you have submitted your payment, please click the link below and provide us with your e-mail address so that we can begin your

advertising. Submit your banner ad to the same address. Please note that we will not sell your email to third parties or use it for spam.

We hate junk mail as much as you do,  so rest assured that you won't get any as a result of giving your email address to us.

E-mail : Racing Junky Advertising


NASCAR DEMOGRAPHICS

A massive, loyal fan base - 75 million people or one in three US adults are NASCAR fans

NASCAR is the number-two sport on television in the US and is broadcast in over 100 countries in 21 languages.

In 2003, 17 of the top 20 attended sporting events in the US were NASCAR events

Over $2 billion in licensed product sales annually, making NASCAR a consistent performer among all major sports.

Consumers who look for NASCAR licensed product - 83% are asking fro more from retailers they frequent.

NASCAR fans are three times as likely to try and purchase NASCAR sponsor's products and services.

NASCAR more than any other sport creates a tremendous amount of emotion for the fans and it's sponsors. It is impossible to attend a race without being overwhelmed.

NASCAR fans are very aware of who sponsors their sport. Second, they have a strong tendency to purchase the products of sponsoring companies. There is an extraordinary level of awareness.

The NASCAR fan also has a higher level of trust toward race sponsor's products. The emotional bond between the NASCAR fan and sponsor is unlike any other sport in the world.

 

The Power of the Nascar Brand

Fans see NASCAR licensed products as money well spent.
89%

When I see a NASCAR logo on something, I know it will be a quality product.

82%

NASCAR-related products are always good value for the money.

66%

I don't mind paying more for a NASCAR product.

 
Fans show loyalty through NASCAR licensed products.
72%

I buy NASCAR-related products because I am a fan of a specific driver.

72%

If I see a NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that is not NASCAR-related.

56%

I buy NASCAR and driver-related products so that my money helps keep my favorite drivers on the track.

53%

Collecting NASCAR memorabilia is very important to me.


A Broad and Dedicated Fan Base

Gender Distribution
60%

Male.

40%

Female.

 

Family Statistics
36%

% of Families with kids under 18

 

Age Distribution
Age
U.S. Pop.
NASCAR Fans
Index
18-34
32%
32%
100
35-44
21%
26%
124
45+
47%
43%
91

 

Income Distribution
Age
U.S. Pop.
NASCAR Fans
Index
$30-50k
22%
29%
132
$50-75k
18%
22%
122
$75-100k
12%
12%
100
$100k +
9%
8%
89

 

Regional Distribution
Age
U.S. Pop.
NASCAR Fans
Index
Northeast
20%
20%
100
Midwest
23%
24%
104
South
35%
38%
109
West
21%
19%
90

 

Ethnic Diversity
1999
2002
Trend
% of NASCAR fan base (18+) who are Hispanic
7.0%
8.6%
+23%
% of NASCAR fan base (18+) who are African American
6.9%
8.9%
+29%


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